CHANGING ENERGY RELATED BEHAVIOUR
Habits and behaviours can be hard to change, but they can have a huge impact on how much a household spends on energy. Energy advisers need to be able to provide guidance around habits and behaviours when talking to householders.
The course will look at of some of the theories and findings in the field of decision making, focusing specifically on simple practical things they can do to encourage people to act on the energy-related advice they receive.
Audience
This course is designed for frontline staff working in a range of organisations who are in a position to provide energy-related advice directly to householders either face-to-face or via the telephone.
Course aim
The course aims to make delegates aware of some of the theories and findings in the field of decision making, focusing specifically on simple practical things they can do to encourage people to act on the energy-related advice they receive.
Objectives
Explain:
- the barriers/ cognitive biases discouraging householders from acting on energy advice
- some of the key factors influencing decision making
- actions to encourage householders to act on energy-related advice
Content
- The main barriers explaining why householders do not always act on energy advice.
- Key factors influencing decision making including
significant cognitive biases (for example, loss aversion and social norms).
- Actions to help overcome the key biases and encourage people to act on the advice they are given. This includes framing the message – making it personal, relevant and engaging.
- The EAST (make the advice/ intervention Easy, Attractive, Social and Timely) model can be used to increase the likelihood of advice being acted on.
Please note that the course content will focus mainly on England and Wales. If you are based in Northern Ireland or Scotland and interested in this course, please contact lynsey.thompson@nea.org.uk before booking so we can discuss the main differences.
Duration
2.5 hour
Delivery method
The course can be delivered online via webinar or face-to-face in a classroom. Please select the relevant button below for further details on the course format, fees, dates etc.
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“I thought exploring the different types of behaviour was great but also the emphasis in EAST techniques will be very useful”